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One of our directors, Toma Jablon, came up with an innovative concept for a music video. Jablon's original concept is based on a theory described by renowned Russian scientist Vladimir Vernadsky (1863 - 1945).
In Vernadsky's theory, the noosphere is the third stage in the earth's development, after the geosphere and the biosphere. Vernadsky's noosphere emerges at the point where humankind, through the mastery of nuclear processes, begins to create resources through the transmutation of elements. Buckminster Fuller and his geodesic dome were also source of inspiration.
Without going into too much scientific details, the music video represents this main idea. Nucleus are created by the formation of a Tetrahedron which then brings to life a human form (head only) within it. The Tetrahedrons are then flying through space to reach planet Earth. The formation of a 'nest', the noosphere, made of those Tetrahedrons trail's is taking shape. The noosphere is then wrapped around the Earth.
All this could not be achieved without the latest digital technology. The music video was set to be stylish, contemporary and spiced with an electro-pop retro feel, with a graphic and sometimes distorted feel, giving it an organic edge.
The motion control camera allowed us to capture the exact and precise movement of every such pass. These passes then had to be comped in outer space using CGI. We finished the video but additional funding was needed to complete the extensive CGI. It took us some time to find more funding which Northern Film and Media kindly provided us with. Getting our project funded again meant that Alex Lambert finally got the chance to put his hands on the 3D animation side of the project, while Toma created the 2D and composited/graded/onlined the video.
The music video for Trafik’s ‘Paid Up In Full’ is finally coming up later this week and we are sure it is worth all the wait.
Looks good!
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